Serra
Majid Al Futtaim · Dubai · 535 homes · Under construction
A Majid Al Futtaim project under construction in Dubai: 535 homes, 42% built. Registered off-plan sales from Jul 2025 to Jun 2026 had a median of AED 1,808 per sqft, 7% above the launch quarter.
Updated 27 Oct 2026Prices. Quarter by quarter since launch.
Every quarter as a table
| Quarter | Median AED/sqft | Sales |
|---|---|---|
| Q3 2024 | 1,688 | 156 |
| Q4 2024 | 1,710 | 270 |
| Q1 2025 | 1,751 | 30 |
| Q3 2026 | 1,888 | 77 |
Median AED per sqft of registered sales, off-plan and ready, through Q3 2026. Quarters with fewer than 10 sales are left out. The launch quarter is the first quarter with 10 or more sales.
Promised vs today. Launch to today.
The promised date is the completion date declared on the Dubai Land Department register. A handover is dated by the first ready-market sale on the register, which trails the keys. The launch price is the launch quarter’s median of registered sales, not a brochure. Area medians are every registered home sale in the area, Jul 2025 to Jun 2026.
Questions.
When will Serra be completed?
The register declares no completion date yet, and the project is reported 42% built.
What do homes in Serra sell for?
From Jul 2025 to Jun 2026, 11 homes sold on the register at a median of AED 1,808 per sqft and AED 2.23M per home. By unit type: 2 BR AED 2.37M (8 sales). These are registered deeds, not the developer's price list.
Who built Serra?
Majid Al Futtaim. The project is registered to Majid Al Futtaim on the Dubai Land Department register, which lists 15 projects for the developer in Dubai, 12 of them under construction.
How many homes are in Serra?
535, as counted on the Dubai Land Department register. The declared mix: 197 1 BR, 247 2 BR, 91 3 BR.
