What Esto is
Esto (estoplot.app) is an analysis tool for property in Dubai and Abu Dhabi. It brings together public data on areas, projects and registered sales, and lets you keep track of the purchases you have made and the payment plans behind them.
Esto is not a brokerage, a developer or a valuer, and it doesn’t sell property. It isn’t affiliated with any government body, registry or developer whose data or name appears in it.
The numbers are indicative, not advice
Nothing in Esto is financial, investment, legal or tax advice, or a recommendation to buy, sell or hold anything.
- Prices are registered deed prices. They are what buyers paid, as recorded by the land registry, not what sellers are asking today. Medians hide a wide spread, and a unit’s floor, view and condition can put it well away from them.
- Valuations, growth rates, forecasts and handover estimates are estimates. They are worked out from past records and can be wrong. The future may look nothing like the past.
- Source data has gaps. Registry and third-party data can be late, incomplete or wrong, and matching sales to areas and projects is never perfect.
- Your own figures are only as good as what you enter. Payment plans and fees should be checked against your contract.
Before you rely on a number for a decision, check it with the developer, the land department and a licensed professional.
Where the data comes from
Esto is built on public data. We credit:
- Dubai Land Department (DLD)
- Registered sales and rents through data.dubai and dubailand.gov.ae open data, and the project registry, including escrow accounts and the Mollak service charge index.
- Abu Dhabi Real Estate Centre (ADREC)
- Registered sales through DARI open data, and rents, yields, vacancy and service charges from its interactive map.
- Abu Dhabi Spatial Data Infrastructure (AD-SDI) and the Department of Municipalities and Transport (DMT)
- Planned development and other map layers, through ADSDI OpenData.
- KHDA and ADEK
- School data for Dubai (KHDA) and Abu Dhabi (ADEK).
- Dubai Financial Market (DFM)
- Results published by listed developers.
- OpenStreetMap contributors
- Area boundaries, landmarks, parks and roads. Used under the Open Database License (ODbL).
- Mapbox
- Base maps and drive times.
Infrastructure timelines are compiled from government announcements, news reports and area guides. None of these sources endorses Esto, and their data remains subject to their own terms.
Names, logos and trademarks
Developer, project and community names, logos and images belong to their owners. Esto shows them to identify who built what and where. That doesn’t mean any owner endorses, sponsors or works with Esto.
Content you upload
A developer that has claimed its record on Esto can add images to its profile and its projects: a logo, a cover photo, a contact photo and project photos. When you upload one:
- You confirm you own it or have the right to license it, including from the photographer, studio or agency that made it, and that showing it on Esto breaks no one else’s rights.
- You give Esto a non-exclusive, royalty-free licence to store it, resize it and show it in the Esto apps and websites, credited to the developer, for as long as it stays on Esto. You keep ownership.
- Removing an image ends the licence. Remove it from the developer profile and we delete it and stop showing it. Deleting the profile deletes every image on it.
Esto shows a developer’s uploads only while its claim is approved. If a claim is revoked, its images stop showing and its project photos are deleted. We may also take down any image that isn’t of the project, carries advertising or contact details, or that someone shows us they own.
Corrections and takedowns
If a figure looks wrong, a project is credited to the wrong developer, or you own a name, logo or image and want it changed or removed, tell us through the support page. We look at every request and fix or remove what is wrong.
Fair use
Use Esto for your own research and to track your own purchases. Please don’t:
- scrape, crawl or bulk-download Esto, or extract its data with bots or scripts, including through its API;
- resell, republish or redistribute Esto’s data, or use it to build a competing product or dataset;
- get around sign-in, preview limits or other access controls;
- overload or disrupt the service, or use it for anything unlawful.
Esto’s selection, matching and analysis of public data, and the apps themselves, are our work. If you would like to use Esto’s data in a business, ask us through the support page.
Your account
You sign in with Google or Apple, so keep that account secure. You are responsible for what happens under your Esto account.
The purchases, plans and notes you add stay yours. You allow us to store and process them to run Esto for you, as the privacy policy describes. You can stop using Esto and have your account deleted at any time.
We may suspend or close an account that breaks these terms, and will tell you why where we can.
The service
Esto is free to use right now and is still in early access. Features change, and some may be added, limited or withdrawn. We work to keep Esto available and accurate, but can’t promise it will always be either.
If you use the iPhone app, Apple’s standard licence for App Store apps also applies. Apple isn’t responsible for Esto or its content.
Limitation of liability
Esto is provided as it is. As far as the law allows, we are not liable for any loss that comes from using Esto or relying on its figures, including a decision to buy, sell, finance or hold property, and including indirect loss, lost profit or lost data. Nothing in these terms limits a liability that the law does not allow to be limited.
Changes to these terms
When these terms change, the new version goes up here with a new effective date. Significant changes will be flagged in the app before they apply. If you keep using Esto after that, the updated terms apply.
Questions about any of this? Ask on the support page. See also the privacy policy.