Serena property investment guide

Mediterranean townhouses

Serena is a mid-market villas community in Dubai where recorded residential sales have a median price of AED 1,287 per sqft. Ownership is freehold. The nearest metro station is Jumeirah Golf Estates, 12 km away.

Mediterranean-themed townhouses in southern Dubailand — affordable family living around a town centre.

Key numbers

Price tier
Mid-market
Ownership
Freehold
Maturity
Established
Handover
Ready
Metro served
No
Commute to downtown
25 min
Projects tracked
4

Market data: recorded sales

Over the 12 months to Jun 2026, Serena recorded 88 property sales with a residential median of AED 1,270 per sqft — +8.3% on the previous 12 months.

See how Serena ranks city-wide: price per sqft, sales momentum, price growth.

Median sale price
AED 1,287/sqft
62 residential sales, last 4 quarters
Sales, last 12 months
88
-37.6% vs the 12 months before
Price change, year on year
+8.3%
residential median AED/sqft
Median residential price, AED per sqft
1,000AED 1,144/sqftJul 2023Jul 2024Jun 2025Jun 2026Jul 2023: AED 882/sqftAug 2023: AED 856/sqftSep 2023: AED 969/sqftOct 2023: AED 959/sqftNov 2023: AED 983/sqftDec 2023: AED 842/sqftJan 2024: AED 969/sqftFeb 2024: AED 920/sqftMar 2024: AED 942/sqftApr 2024: AED 1,020/sqftMay 2024: AED 1,084/sqftJun 2024: AED 1,077/sqftJul 2024: AED 1,023/sqftAug 2024: AED 1,142/sqftSep 2024: AED 1,133/sqftOct 2024: AED 1,162/sqftNov 2024: AED 1,185/sqftDec 2024: AED 1,181/sqftJan 2025: AED 1,180/sqftFeb 2025: AED 1,185/sqftMar 2025: AED 1,313/sqftApr 2025: AED 1,180/sqftMay 2025: AED 1,174/sqftJun 2025: AED 1,239/sqftJul 2025: AED 1,164/sqftAug 2025: AED 1,249/sqftSep 2025: AED 1,291/sqftOct 2025: AED 1,317/sqftNov 2025: AED 1,192/sqftDec 2025: AED 1,343/sqftJan 2026: AED 1,234/sqftFeb 2026: AED 1,333/sqftMar 2026: AED 1,388/sqftApr 2026: AED 1,309/sqftMay 2026: AED 1,254/sqftJun 2026: AED 1,144/sqft
Recorded sales per month
20Jul 2023: 14 salesAug 2023: 14 salesSep 2023: 7 salesOct 2023: 13 salesNov 2023: 8 salesDec 2023: 11 salesJan 2024: 13 salesFeb 2024: 7 salesMar 2024: 7 salesApr 2024: 21 salesMay 2024: 14 salesJun 2024: 9 salesJul 2024: 14 salesAug 2024: 11 salesSep 2024: 9 salesOct 2024: 15 salesNov 2024: 9 salesDec 2024: 9 salesJan 2025: 7 salesFeb 2025: 13 salesMar 2025: 12 salesApr 2025: 17 salesMay 2025: 14 salesJun 2025: 11 salesJul 2025: 13 salesAug 2025: 6 salesSep 2025: 11 salesOct 2025: 9 salesNov 2025: 3 salesDec 2025: 4 salesJan 2026: 10 salesFeb 2026: 4 salesMar 2026: 12 salesApr 2026: 6 salesMay 2026: 5 salesJun 2026: 5 salesJul 2023Jul 2024Jun 2025Jun 2026
Monthly figures, last 12 months
MonthMedian AED/sqftSales
Jun 20261,1445
May 20261,2545
Apr 20261,3096
Mar 20261,38812
Feb 20261,3334
Jan 20261,23410
Dec 20251,3434
Nov 20251,1923
Oct 20251,3179
Sep 20251,29111
Aug 20251,2496
Jul 20251,16413

Top-selling projects in Serena

Ranked by registered sales, Jul 2025 – Jun 2026. "Prior year" is the 12 months before that window.

ProjectSalesPrior yearMedian AED/sqft
Serena Casa Dora40611,272
Serena Bella Casa26321,285
Serena - Casa Viva22481,232

Projects

Build status and unit counts from the Dubai Land Department project register; rows we could not match to a register entry are marked unverified.

ProjectDeveloperUnitsStatusFrom
Casa DoraDubai Properties2–3 BRResale· unverifiedAED 2,100,000

Amenities & access

Beach
35 min drive
Metro
30 min
Schools
Nearby
Also nearby
Town centre, parks

Getting around & daily life

Nearest of each, measured to the edge of Serena — not driving distance.

Metro station
Jumeirah Golf Estates · 12 km away
Tram stop
Al Sufouh · 14 km away
School
Gems Metropole School · 100 m away
Hospital
Kings Hospital · 8.6 km away
Mall
Arabian Ranches Community Center · 2.3 km away
Supermarket
Spinneys · 40 m away
Park
Arabian Ranches II Park · 610 m away
Beach
14 km away
Golf course
Arabian Ranches Golf Club · 1.9 km away
University
Kings College · 5.9 km away
Airport
Al Maktoum International Airport · 18 km away

Locations © OpenStreetMap contributors.

Infrastructure that moves values

  • Arabian Ranches Golf Cluboperational · 2004

    18-hole championship golf course about a 15-minute drive from Serena.

  • Dubai Miracle Gardenoperational · 2013

    World's largest natural flower garden, about a 16-minute drive in Dubailand.

  • IMG Worlds of Adventureoperational · 2016

    Major indoor theme park in Dubailand, roughly a 20-minute drive from Serena.

  • Mediclinic Parkview Hospitaloperational · 2018

    Full-service private hospital near Arabian Ranches/Mudon, roughly 15-18 minutes away.

  • Cityland Malloperational · 2019

    Nature-themed mall with 350+ stores and a cineplex beside Global Village, about a 10-15 min drive.

  • Expo / Equiti Metro Station (Red Line)operational · 2021

    Nearest Red Line metro is roughly a 25-30 minute drive; Serena itself has no metro and the 2029 Blue Line does not serve this corridor.

  • Emirates Road (E611)operational

    Major highway bordering the community, giving Serena direct multi-lane access across Dubai and to the northern emirates.

  • Al Qudra Road (D63)operational

    Arterial road on the community's edge connecting to Arabian Ranches, Mudon, DAMAC Hills and Dubai's southern suburbs.

  • GEMS Metropole School (Al Waha)operational

    British-curriculum school about a 15-minute drive away, popular with Serena families.

  • Fairgreen International Schooloperational

    IB-curriculum school in The Sustainable City, about 15 minutes from Serena.

  • Aster Medical Centre (Arabian Ranches 2)operational

    Major clinic about a 12-minute drive, the closest day-to-day healthcare to Serena.

  • The Village Community Mall (Arabian Ranches)operational

    Neighbourhood retail and dining centre about an 11-minute drive from Serena.

  • Global Villageoperational

    Seasonal cultural and entertainment park, about a 10-15 minute drive via the Al Qudra/Hamdan corridor.

  • Mudon Central Parkoperational

    Large landscaped park with sports courts, jogging/cycling tracks and play areas in neighbouring Mudon, a short drive from Serena.

  • Ash Mount School (Mudon)under construction · 2026

    New all-through IB school (ages 3-18, full PYP-IBCP continuum, capacity ~2,400) being built in Mudon, a short drive from Serena. Opening announced for August 2026.

  • Lycee Francais International (LFI) Mudonunder construction · 2026

    New French-curriculum campus near Serena; opened in temporary premises Sept 2025 with the purpose-built Mudon campus due to open in early 2026.

  • Sheikh Zayed bin Hamdan Al Nahyan St Upgrade (Latifa bint Hamdan corridor)under construction · 2028

    RTA intersection-development project (2,300m of bridges, lane expansion) on the corridor linking Serena's area to Global Village and Emirates Road; raises capacity to 14,400 vph and cuts travel time from ~20 to ~5 min. Completion targeted Q3 2028.

  • Serena Community Centre & Marketplaceunder construction

    On-site retail hub: ~100,000 sq ft of leasable retail across three community centres plus a ~28,000 sq ft marketplace with shops, dining, entertainment and a clinic. Still being phased in with the final Casa Viva phase.

  • Al Qudra Street (D63) Developmentunder construction

    AED 798m RTA upgrade adding 2,700m of bridges and widening 11.6km from Sheikh Mohammed bin Zayed Road via Sheikh Zayed bin Hamdan Al Nahyan St to Emirates Road; serves Arabian Ranches, Mudon, Akoya and DAMAC Hills on Serena's doorstep. Contract awarded Feb 2025.

Frequently asked questions

How much does property cost in Serena?
Recorded residential sales in Serena over the last four quarters have a median price of AED 1,287 per sqft, across 62 transactions. Prices are up +8.3% year on year. Buying costs add roughly 7–10% on top, and net rental yield after service charges typically lands 2–3 percentage points below the gross figure.
What is the nearest metro station to Serena?
Jumeirah Golf Estates is the nearest metro station — 12 km away, measured to the edge of Serena.
What are the best-selling projects in Serena?
By registered sales over the last 12 months, the top projects in Serena are Serena Casa Dora (40 sales), Serena Bella Casa (26 sales), Serena - Casa Viva (22 sales).
Can foreigners buy property in Serena?
Yes — Serena is a freehold zone, so foreign buyers get full ownership with no residency requirement.
How far is Serena from downtown Dubai?
Serena is roughly 25 minutes from downtown by car. Upcoming infrastructure: Ash Mount School (Mudon), Lycee Francais International (LFI) Mudon, Sheikh Zayed bin Hamdan Al Nahyan St Upgrade (Latifa bint Hamdan corridor), Serena Community Centre & Marketplace, Al Qudra Street (D63) Development.

Compare with nearby areas

Source: Dubai Land Department open data, sales data through Jun 2026. Medians are computed from registered residential sales and can lag or diverge from asking prices. Not investment advice. Asking-price figures come from Esto’s area dataset, updated 2026-07-15. Net yield after service charges and buying costs is what decides a deal —here’s how to run that math.

Analyze deals in Serena

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